Our Mission
Our Mission
CEO
Serinda Swan is an accomplished actor, activist, and a driving force behind Blueprint. She has starred in such projects as HBO's Ballers, Marvel's Inhumans, and can now be found on Season 2 of Amazon Prime's REACHER. As a Director and writer, her narrative focused approach adds a distinctive touch to Blueprint. Leveraging her extensive industry network and expertise, she contributes to the development of Bluprints exceptional educational content.
Serinda’s dedication to philanthropy and education led her to co-found Deedly with Andrew Resnick in 2016, a nonprofit organization imparting lessons of philanthropy and civic action to students through experiences with leading charities. This initiative has positively impacted over 500 schools, shaping socially conscious global citizens.
As an activist, Serinda has worked within Kenyan refugee camps with the United Nations and cycled across Cambodia to raise awareness about women’s rights and anti-sex trafficking. She was invited to be a headline speaker for TED X Vancouver and recently hosted a panel at the UN on how the media and entertainment industry can influence social change.
President
With a background in real estate, he managed one of the largest commercial portfolios in South Florida before venturing into the digital domain. Andrew established an incubator focused on premium domain names which included political.com and registertovote.org which garnered millions of daily users. Under his guidance, the incubator flourished with a team of over 200 employees, culminating in a successful sale in 2016..
Exploring new horizons, Andrew entered the cryptocurrency realm by establishing an Ethereum mining company, which swiftly rose to become one of North America's largest. In 2020, he orchestrated a strategic sale that further solidified his entrepreneurial acumen.
Andrew's commitment to education started with Deedly and continues with Blueprint, which he co-founded in 2021 with Serinda Swan. Beyond business, he actively contributes his expertise to the Washington Avenue Business Improvement District (BID) board, holds advisory roles, and is a member of the Ostendo advisory board.
Join the Blueprint Kids Movement
Former VP Marketing Apple, & Former CMO Beats
Co-Founder & President, Everfi
Director, Advisor & Investor in Tech Growth Businesses
Director, Institute of Human Development, UC Berkeley
Founder Small Wonder
I started Blueprint because I believe that every child has the boundless potential to achieve their dreams. By equipping young people with the life skills they need to cope with the increasing social pressures and mental health issues they face in today's world, together we can build a brighter future.