Blueprint

Unlocking the next

generation’s full potential

Empowering educators with tools that create a new dimension in learning, where storytelling and emotional growth fuel academic excellence, inspiring students to dream bigger and reach further.

Our story

Blueprint Kids was founded with a singular vision: to transform early education by prioritizing emotional intelligence and personalized learning. Our journey began when our founders recognized the critical need for a holistic approach to education that addresses both the academic and emotional intelligence of students. Today, we are dedicated to providing middle schoolers with the tools and resources they need to thrive.

Mission


Our mission is to support students developing their emotional intelligence. Through personalized learning and authentic storytelling, they grow life skills like resilience and self-awareness, helping them succeed personally, academically, and professionally.

At Blueprint, we are committed to transforming education by addressing the critical connection of mental health and academic development during the formative school years. 

Vision


We envision a future where every student can thrive emotionally and academically, becoming well-rounded individuals capable of navigating life's challenges with confidence and resilience.

I started Blueprint because I believe that every child has boundless potential. I’m dedicated to equipping students with the right tools and skills to foster their own unique path towards a bright future.

Serinda Swan
Actor, Director, Co Founder of Blueprint.kids

Our team

Our team of entrepreneurs, creators, and curriculum experts combines innovation with deep expertise in education and technology. We are dedicated to revolutionizing education and mental wellness. Our content aligns with CASEL, ASCA Mindset and Behaviors, and State health standards, ensuring top-tier educational and developmental support for every student.

Founders

Serinda Swan

CEO

Serinda Swan is an accomplished actor, activist, and a driving force behind Blueprint. She has starred in such projects as HBO's Ballers, Marvel's Inhumans, and can now be found on Season 2 of Amazon Prime's REACHER. As a Director and writer, her narrative focused approach adds a distinctive touch to Blueprint. Leveraging her extensive industry network and expertise, she contributes to the development of Bluprints exceptional educational content.

Serinda’s dedication to philanthropy and education led her to co-found Deedly with Andrew Resnick in 2016, a nonprofit organization imparting lessons of philanthropy and civic action to students through experiences with leading charities. This initiative has positively impacted over 500 schools, shaping socially conscious global citizens.

As an activist, Serinda has worked within Kenyan refugee camps with the United Nations and cycled across Cambodia to raise awareness about women’s rights and anti-sex trafficking. She was invited to be a headline speaker for TED X Vancouver and recently hosted a panel at the UN on how the media and entertainment industry can influence social change.


Andrew Resnick

Co-Founder, Investor Relations

Andrew Resnick is a tech entrepreneur and founder of Deedly, a nonprofit he started in 2016 that teaches students about civic action and the role of nonprofits in solving major issues. With over 50 developed domain names, Andrew combines his passion for technology with a commitment to social impact, inspiring the next generation to engage in their communities and drive change.

Executive Team

Bre Ogawa

COO

Madeline Johnson

VP of Product

Natalia Diaz

CTO

Chris Clements

Director of Projects & Operations

Santiago Arias

Director of Partnerships

Merna ElSols

Marriage and Family Therapist

Advisors

Jon Chapman

Co-Founder & President Everfi

Ron Dahl, MD

Director of Adolescent Research Collaborative 

Omar Johnson

Former VP Marketing, Apple & Former CMO Beats

Emi Abramzon

Co-founder, Nearpod

Angela Brown

Director of Teacher Development & 
Support, Broward County Public Schools

Heather Sass

Curriculum Expert